Over the past week, my timeline has been flooded with clips and comments  Girls Trip. Kelly Rowland, Taraji P Henson, Kofi Siriboe, LeBon James (and literally everyone in black hollywood) had something good to say about the comedic film.

This is so much more than good marketing. In a single weekend, Girls Trip generated more than $30.4 in American box office. The four leading roles are played by Tiffany Haddish, Regina Hall, Queen Latifa, and Jada Pinkett Smith in an all black cast.

Why the hype? What makes this film different to any other chick-flick this year? Director and screenwriter Ava DuVernay tweeted:

The success of this film lies here. Hollywood is forever debating about the need for (and lack of) diversity in the film industry. But we’re tired of talking! Films like Girls Trip go straight to the point of addressing the issue. It encourages diversity through ‘four black women having fun with no big cause, mission, problem or catastrophe.

We need more films like this, lighthearted, good humored and (what can only be described as) #BlackGirlMagic!

On the list for things to do this week? Watch Girls Trip.