While Amazon is the first choice for many self-published authors, there is much to understand before you choose to distribute with them. In order to help your book succeed on Amazon, here are 3 tips you need to know before you hit publish.

1) Amazon Exclusive With Kindle Unlimited

Amazon offers a service called Kindle Unlimited (KU), where readers pay a monthly subscription fee in order to read an unlimited number of books through the program. If you publish your book under their program, you sign an exclusivity contract with Amazon for 3 months. During this period, you cannot publish your book on any other platform. If you do not follow this rule, Amazon can ban your author account.

KU benefits depend on the genre you write for. If you are writing for a specific niche of non-fiction, it is possible that the program might not be for you, as people may not be willing to pay your specific price point for niche information. However, if you are looking to get into genre fiction, KU can be an invaluable tool. KU makes it easier for readers to find the books they want at a price they want to pay. This helps to increase visibility for authors as books that are enrolled in the program often receive more page reads than others, which increases their sales ranking on Amazon.

3) People Do Judge A Book By Its Cover

Before publishing your book on Amazon, make sure that you have a professional looking cover. While there are many artists who create covers for authors, this might be out of your price point when first starting out. Covers range in price from $5 USD to over $200 USD and you need to decide whether employing someone else to do your cover is worth the investment.

If you are proficient with photo editing software, you might choose to make your own cover. This is a great option for people who are artistic as there are many websites that sell stock photography and images that can be used for book covers. Be sure to check the terms of service to ensure that the stock image site you are using allows their images to be used as book covers. Be certain to research what covers look like for your genre as your cover should be reflective of both your book’s genre as well as its content.

3) Charge The Right Price For Your Book

Depending on the selling price you choose on Amazon, your royalty will change. For books that are sold for between $2.99 and $9.99, the royalty for the author is 70% of the set price. For books that are under $2.99 or over $9.99, the royalty is 30%. In order to choose the correct price for your book, you need to understand how much books are being sold for in your genre.

If your genre only sells books at $0.99, then it would be unwise to list your book for $5.99, but you need to be certain that your price point will make enough in royalties to justify the price. Some authors make up the royalty difference by listing their book exclusively through Amazon and utilizing Kindle Unlimited, but if your book isn’t in a genre that benefits from KU, a higher price point may be needed.

Self-publishing on Amazon can be a great way to make some extra money and to increase your visibility within the self-publishing world. However, it does take some time and research in order to ensure that you are making the best decisions and getting the highest rate of return for your book. With these 3 tips that you need to know before you hit publish, you can help arm yourself with the knowledge you’ll need to help ensure that your book is on track for success.